Electrician Marketing: 200% Growth in Booked Jobs in 2 Months
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Increase in Booked Jobs
Increase in Revenue
Decrease in Advertising Cost
Increase in Organic Growth
How Momentum Marketing Helped a Local Electrician in Bangor, Maine Grow Booked Jobs by 200%
CM Electric, a trusted electrician serving the Bangor, Maine area, had been relying solely on Facebook ads for new leads. While they were generating some engagement, the quality of leads and cost per acquisition were holding the business back.
When CM Electric partnered with Momentum Marketing, the goal was clear: drive better leads at a lower cost using a more strategic and measurable approach.
The Challenge
Before partnering with Momentum, CM Electric faced several challenges:
- Facebook ads were generating high-cost, low-intent leads.
- No optimized website or Google presence for capturing organic traffic.
- No visibility in local search results or LSAs (Local Service Ads).
- Difficulty tracking where leads were coming from and which channels performed best.
They needed a partner that could help them generate high-quality, local leads; and convert them into booked jobs.
The Strategy
Momentum Marketing built a complete local growth system for CM Electric focused on three key areas:
1. Website Design & Development
We created a clean, conversion-focused electrician website that showcased CM Electric’s services, service area, and credibility. The new site included:
- Optimized service pages for search visibility.
- Clear calls-to-action and click-to-call functionality.
- Integration with Google Analytics and tracking tools for accurate data.
2. Google Business Profile (GBP) Optimization
Momentum restructured CM Electric’s Google Business Profile with:
- Updated service categories and descriptions.
- Photo optimization and keyword targeting.
- Review strategy to boost local credibility.
3. Google Local Service Ads (LSAs)
We launched and managed Google LSAs, targeting high-intent local customers ready to book electrician services. This channel quickly became the most efficient and profitable lead source for CM Electric.
The Results (After 2 Months)
The results speak for themselves:
- 200% Increase in Booked Jobs through Google LSAs and the new website.
- 67% Increase in Revenue directly tied to booked jobs.
- 70% Lower Advertising Costs compared to Facebook ads.
- 137% Increase in Organic Traffic, largely driven by word-of-mouth from LSA customers and stronger local visibility.
The Impact
In just two months, CM Electric went from relying solely on Facebook ads to owning their local market through Google. The combination of LSAs, organic visibility, and a professional website gave them a steady flow of high-quality leads that convert into real jobs.
Momentum continues to monitor performance and optimize ad spend to maximize results while maintaining cost efficiency.
Key Takeaways
- LSAs drive higher-quality local leads than traditional social ads.
- A well-optimized website is crucial for converting searchers into customers.
- Proper GBP management increases visibility and supports both paid and organic growth.
- Data-driven local marketing produces measurable ROI; fast.
Want Results Like This?
Momentum Marketing helps service businesses like CM Electric generate more leads, book more jobs, and grow their revenue; without wasting money on ineffective ads.
📞 Call us at (207) 813-4735 or contact us online to learn how we can do the same for you.