Service · Branding and strategy

Nobody hires you because of your logo.

They do decide whether you look like a real company before they have read a word. Branding is the work of making that first glance land in your favor. Strategy is deciding where you spend to get the glance in the first place.

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Identity · Messaging · Brand guides · Marketing plans

What you get

A brand guide is a spec sheet.

Your logo is the part people notice. The guide is the part that stops it drifting.

Hex values for every color. The fonts, named, with a note on what each one is for. Rules for how the logo sits on a photograph and how much room it needs around it. All of it written down, so the sign painter, the truck wrapper and whoever builds your next website end up in the same place without having to ask you first.

Skip it and year three looks nothing like year one. Four shades of the same blue, a logo somebody stretched to fit a door, and a customer who cannot tell your truck from the one parked behind it.

The value is that it exists somewhere other than in your head, so the answer to how the logo goes on a truck door is not a phone call to you on a Saturday.

Paradigm Exteriors. Palette, type and logo use, on paper, so it survives being handed to somebody new.

Scope

What branding actually covers.

Identity

The logo, the color palette, the type. The parts that end up on a truck door, a shirt, a yard sign and a phone screen, and have to hold up at all four sizes.

Messaging and positioning

What you do, who you are saying it to, and why somebody should pick you over the outfit quoting forty dollars less. Settled once, so you stop improvising it on every call.

Brand guides

The rules, documented. Colors, fonts, spacing, logo use. Handed over as files you own and can give to anybody.

Application

The identity put to work on the website, the ads, the print and the vehicles, so the thing we designed survives contact with the real world.

Most businesses do not need all four at once. We will tell you which one is holding you back.

Who this is for.

Service businesses in the trades, mostly. Pest control, roofing, plumbing and HVAC, painting, pool maintenance. Companies doing real work with an identity that was assembled in a hurry years ago and never looked at again.

It is also for the business about to start spending on advertising. Branding first is cheaper than branding second, because everything you print, build and pay to put in front of people in the meantime has to be made again.

If what you want is a logo for a business card and nothing else, we are not the cheapest way to get one, and we would rather say that now.

Before anything gets chosen there is a sheet like this one. Fire, snowflake, mountains, streams, monograms. Most of it gets thrown away, and that is what the early stage is for.

Strategy is mostly deciding what not to do.

Anybody can write you a list of things to try. The useful part is knowing which ones to stop paying for.

So we start with what is already happening. Where your leads come from today, what the competitors in your area are doing that you are not, and who is actually buying. That last one surprises people. The customer you built the business around is often not the one paying most of the bills.

Out of that comes a plan with a short list in it. Which channels get money, in what order, and what each one is supposed to produce. Then we run it and check the numbers against what we said would happen. If a channel is not earning its place, we tell you, and it comes out.

A plan nobody goes back and checks is a wish list with a budget attached.

Branding on its own will not fill a schedule.

What it does is make everything else cheaper to run. An ad with a clear offer behind it costs less per lead. A website built on a settled identity does not need rebuilding in eighteen months. It works best paired with a site and one advertising channel, because that is where it starts paying for itself.

Whatever combination you land on, the reporting comes into Momentum Bridge, our CRM and reporting platform, so you are reading one place instead of three.

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Common questions

Questions we get asked.

Straight answers, including the ones that are not especially flattering. If the question you have is not here, ask us.

What Marketing services do you offer?

We offer a range of services including website design, SEO, and digital marketing. Our team specializes in creating tailored solutions for small businesses. Whether you need a new website or want to improve your online presence, we can help.

How can I contact Momentum Marketing?

You can reach us through our contact form on the website, via live chat, or by calling our office directly. We are happy to answer any questions you may have. Our team is here to assist you with your marketing needs.

Do you offer free website and marketing consultations?

Yes, we offer free consultations to discuss your marketing goals. During this session, we will assess your needs and recommend suitable strategies. It's a great way to explore how we can work together. This can be done in person locally, or via phone / video conference.

How much do your marketing services cost?

Our pricing varies based on the services you choose and the scope of your project. We strive to provide competitive rates while delivering high-quality results. For our website plans, we offer an all inclusive subscription that allows for a more affordable monthly cost. Contact us for a detailed quote tailored to your needs.

Where are you located?

We are located in Maine, with remote offices in Ellsworth and the greater Bangor area. Our central location allows us to easily connect with local businesses across Maine. However, many of our clients are nationwide and we have years of experience working remotely with clients.

How much should a small businesses spend for a marketing budget?

While the general guideline suggests allocating 10-20% of overall revenue to marketing, pinpointing the correct amount is not an exact science. What truly matters is determining the return-on-investment (ROI) for any marketing expenditure. The greatest mistake is allocating $0 to digital marketing efforts. Not sure where to start? Let's chat. We will discuss where you are at now, what your business goals are, and make a recommendation on how to get you there. Also, be sure to check out our marketing budget calculator for a quick guide.

How long does it take to design and build a website?

The timeline for projects depends on their complexity, scope, current pipeline, and your needs. We will provide you with a timeline after our initial consultation when we have a full understanding of the project scope.

Can you help with SEO services?

Absolutely! We specialize in SEO strategies designed to improve your website's visibility. Typically, we only provide SEO services for websites we have built in-house. Feel free to reach out and see how we can help.

How much Involvement is required from me?

Your engagement level is entirely at your discretion. To kick things off, we'll require any information and marketing materials you possess, such as your logo, brand guides, photos, business details, pricing, and services/products. Ongoing collaboration will be tailored to your chosen services and your individual preferences. Our objective is to function as an extension of your team, streamlining your tasks. If you're seeking more detailed information, don't hesitate to get in touch, and let's discuss how Momentum can assist you.

What industries do you specialize in or offer marketing services for?

We primarily focus on service industry businesses such as pest control and contractors. However, we have served a variety of industries including retail, e-commerce, restaurants, hospitality, and more. Our tailored approach allows us to adapt to the unique needs of each sector. No matter your industry, we can help you succeed.

What is your strategy and process?

Our process begins with understanding your goals and challenges. We then create a customized strategy that aligns with your vision. Throughout the project, we maintain open communication to ensure your satisfaction.

How long will it take to see results from SEO services?

Many companies will promise to "make you #1 on Google in __ days". We don't make that promise. Why? Because we value honesty and integrity. There are many factors that play into your digital footprint and how long it takes to see your ROI. SEO is a marathon that takes time and investment to see results. Paid ads on the other hand, can generate instant leads and quick wins. We will help you determine the best avenues for success and discuss realistic expectations to make sure you are getting the best possible ROI.

Still have questions?

Ask us directly. We would rather answer it now than have you guess.

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Marketing Tips and Helpful Articles for Service Industry Businesses

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Marketing Strategy

Field guide · Free consultation

No charge · 20 minutes

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What the first conversation costs you

Momentum Marketing owners working together at a coffee shop.

01 · What you get

A free SEO audit and an honest read on your current marketing.

02 · What it costs

Nothing. We're happy to sit with you and discuss your marketing needs.

03 · What happens next

A 20 minute call. No pitch decks, no buzzwords, no pressure.

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