Service · Search engine optimization

Rank for the searches that end in a phone call.

Most SEO is sold by volume. We go after the searches where somebody is already looking to hire, build the website content that answers them, and do the technical work that lets Google find those pages at all.

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High intent first · White hat only · Trades nationwide

Recent work: 206% more organic leads and 42% more organic traffic for Pest & Termite Consultants, year over year.

Trusted by

Pest control, painting, plumbing, and building operators across Maine, the Carolinas, Florida, and Michigan.

What is search engine optimization?

It is the work of getting your website to show up when somebody searches for what you sell, without paying for the spot. Search engines read your site, decide whether it answers the question, and weigh it against everyone else who wants the same place on the page. Everyone else is trying too.

For a service business it comes down to three things. Content that answers the search somebody actually typed. The technical work that decides whether a search engine can read your site at all. And local search, which means the map pack and your Google Business Profile, and which is where most trades get found. We handle all three, listings included.

Traffic that never calls is just cost.

Rankings, impressions, and visitor counts are easy to chart. None of them is a booked job.

The searches that matter to a service business are the narrow ones. Somebody who finds a wasp nest in their soffit at seven in the evening is not searching for pest control tips. They search something specific, local and urgent, and there are far fewer of those searches than there are of the other kind.

So that is where we start. We find the high-intent searches in your trade and your market, then build the website content around them. Fewer keywords, chosen because the person typing them is ready to pick up the phone.

Recent work

Pest & Termite Consultants, year over year.

That is one client, one year, and organic traffic only. The full breakdown of what the problem was and what we changed is in the case study.

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206%

More organic leads. Organic traffic rose 42% across the same period.

How the work runs, in order.

Find the searches worth ranking for

We start by finding the keywords in your trade and your market where somebody is actually ready to hire.

Build the content that answers them

Then we write the website content around those searches, so there is a real page for Google to rank and a real answer for the person who lands on it.

Make the site findable

Then we do the technical work that lets search engines crawl, read and index what you have built. It is the least visible part of the job, and it decides whether any of the rest gets counted.

You do not always need a new website for this. Often the pages already exist and the problem is that search engines cannot read them properly. We will tell you which situation you are in before you spend anything.

What we will not do.

Plenty of companies will promise to make you number one on Google in thirty days. We don't make that promise.

On timelines

Think of SEO like an addition to your house. When you build an addition to your house, your house increases in value. It is the same for your website. When you add content around high quality search terms, you add long term value to your website.

Everything we do sits inside what Google and the other search engines publish as acceptable. No bought links, no keyword stuffing, nothing that buys a short jump in exchange for a penalty later. We stay current on the guidelines because when that goes wrong it is your business that gets penalized, not ours.

What SEO runs alongside.

Search builds slowly and then holds, which is its strength and its problem. A site has to be worth ranking before ranking helps, and most operators want something bringing in work while organic catches up.

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Field guide · Free consultation

No charge · 20 minutes

See exactly what your marketing should be doing.

Book a free consultation and SEO audit. We read your current numbers, find where leads are leaking, and hand you a plain plan you can use whether or not you hire us.

What the first conversation costs you